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(e)Merge - Helping medical practices grow


(e)Merging Practice Growth Trends:

June Update

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Are You Aware of What Your Employees Are Doing Online?

When it comes to social media, HIPAA fines are real and can be quite large.  Using social media as a practice does of course present some upfront risks, but many fail to remember what their employees are doing online also can hurt the business.  As a healthcare organization, it is imperative to address a social media policy with your staff.  According to the Pew Research Center, nearly 73% of all adults online are using at least one form of social media. 

Do you currently know what your employees are posting to their Facebook pages and Twitter feeds?  Recently, we spoke with a nurse at a well known healthcare organization in the area about this very issue.  Assuming she would have been addressed by management about a blanket social media policy for the organization we were surprised that when this type of policy was mentioned this to her, she seemed confused and said, “How does what I post matter?”  This seems to be the average response from healthcare employees.  Many don’t link the fact that what they are posting could have a negative effect on their employer.

You have likely heard a story from someone or read about a healthcare organization obtaining a fine due to employee interactions on social media.  Whether it is an unsolicited photo of a patient or a comment about an interaction with a customer at the office, these types of posts violate HIPAA regulations and can bring about major fines.  The best way to combat these fines and penalties is to create an action plan and be proactive with your employees.  If you have not done so already, think about creating a social media policy for your employees to sign and adhere to.

There are several great examples of social media policies online that you can work with and adopt as your own.  Social media is a great tool, both personally and professionally, just be sure to take the necessary precautions to avoid any blunders!

emergehr3.gif May's Highlights:

Even though rain and storms tried to ruin our travel plans this month, we were able to find a way to make it to all of our speaking engagements! Thanks to the MGMA state chapters of Indiana and Illinois for allowing us to speak at your Spring conferences.  Each of these events had great groups and made for an enjoyable conference experience.  It was also a great change of pace to participate in the Virginia Society for Healthcare Marketing and Public Relations Spring conference.  Discussing the role of the healthcare marketer with input from those heavily involved in the public relations side of healthcare made for great conversation and certainly sparked more ideas!


Put it into Practice!

Great leaders often share many of the same traits; one of these such characteristics is charisma.  Charisma gives one the ability to influence and motivate a group to complete certain tasks or assignments.  So, what can you do as a manager to increase your charisma?  Here are a few ideas!

Create goals for all areas of your life

  • Post these goals and keep them visible so you are always aware of what you are trying to accomplish and working towards meeting your goals!

Rid yourself of negativity

  • Optimist are more successful, not to mention a negative attitude can spread from you to your team quickly.  Staying positive will help keep your team motivated and excited to meet goals!

Act the part

  • To be charismatic... you have to be charismatic!  Use proper posture; be proud.  Speak up and look people in the eyes.


  • Keep your messages up beat and conversations friendly.  Being a great listener will help build trust within your team and build your reputation as a positive leader.


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Where's (e)Merge?

May 31-June 4

         AAOE Conference          Washington DC

June 13-15

   NSCHBC Conference     Puerto Rico


What's (e)Merge?

(e)Merge is a medical practice growth consulting firm specializing in providing innovative, patient-centric marketing initiatives and medical mystery shopping services that enhance patient experiences to increase referrals.  Our programs are designed to strategically achieve sustained patient volume growth for medical practices and health organizations.


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