(e)Merging Practice Growth Trends:
One of Our Social Media Success Stories
When Johnson County Pediatrics entrusted their social media
and customer service endeavors to (e)Merge, they were already a hit with their
patients. What the services enabled them to do was take their patients' experience
to another level, one that their competition couldn't provide. It also helped
them to attract more new patients.
Today, Johnson County Pediatrics has a number of impactful
customer service measures in place, including a flourishing social media
presence. Their Facebook page hosts photos of their staff and events, fun
questions to engage patients, kid photo contests and links to resourceful
information, like how to perform the Heimlich on an infant. They also have
discussion forums and a YouTube video library with patient testimonials, doctor
introductions and informational clips.
Their patients are eager to use the new forums for positive
feedback. "What a great practice," writes one mother. "Dr. Decker is the best!" says another. "He always makes my son feel like he's the
only patient he has."
But setting up a successful social media presence isn't as simple as
learning to log in. Those in the healthcare sector must learn to appropriately
engage their patients, remain HIPAA compliant and become the sort of resource
patients are looking for. That's why (e)Merge's
Growth and Development Director, Jamie Verkamp, is joining forces with
healthcare attorney and social media expert David Harlow for a new webinar,
"Social Media for Healthcare Leaders Workshop".
Beginning January 26th, participants will meet
once a week for an hour and a half via webinar and video chat. Verkamp says
they have limited space so they can give attention to all of the attendees.
"You'll truly understand social media, not just know how to work the tools, but
how to create your own successful social media campaign."
Webinar spaces are offered on a first come first
serve basis and are filling quickly. Visit www.emergewithus.com
or call 816-326-8464 to reserve your spot.
HIPAA and Your Social Media Strategy Webinar
Some of you may have missed out on our December 9th webinar, HIPAA and Your Social Media Strategy with Jamie Verkamp of (e)Merge and David Harlow of The Harlow Group. Here is a list of highlighted questions, tips, quotes and interesting facts from the session:
Q: If a provider replies to a patient's post on a social media site, does that acknowledge that the poster was a patient? Could this turn into a HIPAA issue?
A: It depends on how you respond to the comment! If the provider responds with specific information there could potentially be a problem. It's best to remain vague by responding with, "I appreciate the comments" or "Thank you for the kind words" or "If you have any further questions or concerns please call our office at ..."
Q: Is it okay to conduct physician sessions on a particular health topic or Q & A via Twitter without violating HIPAA regulations?
A: If patient volunteers their information online during the discussion there are no concerns, unless you begin repeating the patient's volunteered information.
TIP: "You can limit liability by clearly defining roles and responsibilities in social media policies and procedures," says David Harlow.
TIP: It's important to provide and organic source of content for your healthcare organization's social media strategy.
QUOTE: David Harlow describes the importance of creating an online presence, "Why rob a bank? It's where the money is! Why use social media? It's where the people are!"
INTERESTING FACT: "78% of consumers trust peer recommendations, only 14% trust advertisements."
-Deloitte Survey 2008
Would you like to learn more from Jamie Verkamp and David Harlow? Register for our 4-part webinar series, Social Media for Healthcare Leaders Workshop
Put it into Practice!
Don't just adopt a set of policies and leave them on the shelf, make your strategy a living document that can be modified as social media trends change
If you have multiple staff members who
collaborate on your social media efforts, it's important they all know the internal rules and regulations of your organization so they can effectively maintain control of your organizations message while remaining HIPAA compliant
Social media is not just about marketing, there is so much more involved! Engage and communicate with your patients online to create loyal patients!
How does your Practice Measure Up?
With our exhaustive 130 point mystery
shopping review, you'll know the answer. Give us a call or
email Jamie today to discuss how our mystery shopping
services can ensure practice growth in 2011!