Social media is a win-win, both for the practice
and the patients. Social media becomes a resource and a
lifeline for patients, but also a great way to drive
referral volumes for an organization. Still, as
consultants for the healthcare industry, we’ve heard one
concern over and over again:
“The number one question that I get when I speak about
social media is, ‘how am I going to manage it all?’ And
the bewildered looks of, I already have too much on my
plate…I know I need to do it but where will I find the
time?” says Jamie Verkamp, Partner here at (e)Merge.
That’s why we’ve launched new software designed to monitor, manage and
maintain your social media efforts. Consolidating all of
your social media accounts into one, simple dashboard,
Socialverse lets you monitor what’s being said about
your business and staff. It’s that quick-glance feature
that allows you to respond to both praise and criticism
in a timely manner.
“There’s a lot of systems that allow you to migrate your
accounts to one location, but not a lot that allow you
to search and monitor what’s being said,” says Hilary
Holden, Director of Marketing and Social Media at
(e)Merge.
Socialverse also allows you to schedule future posts,
saving time and log-ins. And because Socialverse
combines all of your accounts, you only have to log into
one location to schedule posts for any of the social
sites you need to update.
“The aspect I’m most excited about is its ability to
import contacts so you can search for them in all of
your social media accounts. It will make it so much
easier to connect and foster relationships with new and
potential patients or clients,” says Holden.
On average, the software is reducing time offices spend
dealing with social media by 25%. Other clients are
enjoying even more time savings, cutting their time
updating, monitoring and posting feedback almost in
half.
“The benefits of social media use in healthcare stretch
far beyond calculating the ROI,” notes Verkamp. “And I’m
excited because Socialverse will allow many
organizations who don’t have the time or other resources
to effectively implement and monitor their social media
to jump in and start truly engaging their patients.”
“There’s nothing else like this specialized for
healthcare,” boasts Holden. “People seem really excited
about it.”
To find out more about Socialverse, call us at
1.877.362.6584 or check out our
blog for answers to
frequently asked questions.
