(e)Merging Practice Growth Trends:
Avoiding Social Media Marketing Pitfalls
Congratulations! Your medical practice or health
system has joined the social media movement and you are
now connecting with current and potential patients
online. Though you may be off to a good start, this is
not the time to take your following for granted. Many of
your competitors are also interested in gaining your
base. So, let’s talk about the pitfalls that could send
your followers elsewhere and how to avoid them:
1) Becoming ‘noise’. Are your updates
so uninteresting that your followers gloss right over
them? If so, you are training them to tune your brand
out. When you do have something interesting to say, they
may not even look because they have learned to equate
your name with useless or mundane information.
2) Sending spam. Social media marketing
is inherently self-promotional. But too much blatant
self-promotion can seem cocky, and even worse, be
interpreted as spam. No one wants constant ads running
on their social media feed; they want genuine,
entertaining or useful broadcasts.
3) One-way communication. Social media
is social. It’s set up for interaction and users expect
the brands that they follow to engage them. This means
you can broadcast, but you must also listen and respond.
Users who have attempted to contact or engage a brand
that doesn’t respond are likely to turn elsewhere to get
the interaction and validation they crave.
4) Becoming lazy. Social media is like
a pet, a child or a spouse. It is, in reality, hundreds
of your clients rolled into one, manageable forum. Just
as you cannot forget to feed your dog, bathe your child
or connect with your partner, you cannot forget to put
time and energy into your social media. You don’t have
to spend hours planning and updating, but you do need to
take time to respond to inquiries and broadcast
Put it into Practice!
Create a vanity URL for your Facebook
by going to
Using this customized URL will allow your patients to find
you with ease!
It is important to choose a URL that represents your
organization and you should consider using one that is
similar to your website URL. (Our example:
Now, post your vanity URL on all of your outgoing paperwork
How does your practice
With our exhaustive 130 point mystery
shopping review, you’ll know the answer. Give us a call or
email Jamie today to discuss how our mystery shopping
services can ensure practice growth in 2010!