Webinars
(e)Merge Webinar Series: Developing a HIPAA Compliant Social Media Strategy
David Harlow, Principal of The Harlow Group
With escalating use of social media by physicians, medical professionals, hospitals and clinics, concerns are growing as to how to remain professional and within HIPAA regulations while engaging patients online. Join recognized healthcare social media experts Jamie Verkamp of (e)Merge and healthcare attorney David Harlow, Principal of The Harlow Group to develop a VITAL strategic approach to your social media initiatives. In this webinar we’ll answer your questions and share valuable tips on how your practice can develop an effective social media and online strategy, while remaining compliant with HIPAA and other applicable rules.
You’re invited to join us for a 2 part webinar series specifically tailored to healthcare organization leaders.
Objective: To thoroughly communicate to healthcare leaders the power of engaging and interacting with patients, strengthening the experience and attracting new patients, through social media tools online, in a manner that is appropriate, effective and HIPAA compliant.
Methodology: A two part video and audio webinar workshop series starting with introducing practice leaders to the power of engaging patients through social media tools, to creation and implementation of YOUR social media strategy and guided online account set-up. Webinars will be recorded and made available to participants after each session.
Jamie Verkamp, Managing Partner at (e)Merge
What You’ll Receive: As a participant of this webinar workshop series, you will learn the “Why, Who, What, Where, and How” of utilizing social media to enhance patient experiences and attract new patients to your practice. You will walk away with the knowledge you need to understand social media and the positive effect it can have in your organization and action steps for creating your own social media strategy in your office.
Session 1 (2 hours):
• Setting Strategic Goals: Utilizing Your Social Media for Patient Engagement
• Developing your Social Media Strategy to Remain HIPAA Compliant
Session 2 (2 hours):
• Nuts and Bolts: Development of your Social Media Plan and Implementation Strategy
• Real-time Question and Answer Session and Hands-on Consultation
Note: For these sessions, you will need both internet and phone connection to participate in real-time.
Can’t make it to one of the sessions? No problem! Sessions will be recorded and materials made available to participants after each session!
Price: $395.00
