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	<title>(e)Merge: Innovative Healthcare Marketing Solutions &#187; Word-of-Mouth</title>
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	<description>Premier Medical Mystery Shopping Firm</description>
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		<title>Word-of-Mouth Marketing: Creating Walking Billboards for your Practice</title>
		<link>http://emergewithus.com/2011/07/word-of-mouth-marketing-creating-walking-billboards-for-your-practice/</link>
		<comments>http://emergewithus.com/2011/07/word-of-mouth-marketing-creating-walking-billboards-for-your-practice/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 19:57:56 +0000</pubDate>
		<dc:creator>JVerkamp</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[healthcare social media]]></category>
		<category><![CDATA[healthcare social media strategy]]></category>
		<category><![CDATA[patient experience]]></category>
		<category><![CDATA[patient perception]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Word-of-Mouth]]></category>

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		<description><![CDATA[Word-of-mouth marketing can be your practices’ greatest asset or biggest downfall, depending on exactly what your patients have to say about you.  People are much more likely to believe the word of a friend or acquaintance than they are to listen to a paid advertisement.  In fact, 78% of consumers trust peer recommendations, only 14% trust advertisements. Word-of-mouth travels quickly if you have the right messenger.  So what messages are spreading about your practice? Are you providing an excellent (or [...]]]></description>
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		<title>Reputation and Better Experiences Motivate Patients</title>
		<link>http://emergewithus.com/2009/10/reputation-and-better-experiences-motivate-patients/</link>
		<comments>http://emergewithus.com/2009/10/reputation-and-better-experiences-motivate-patients/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 02:07:30 +0000</pubDate>
		<dc:creator>JVerkamp</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[medical mystery shoppers]]></category>
		<category><![CDATA[patient experience]]></category>
		<category><![CDATA[patient perception]]></category>
		<category><![CDATA[patient referral volumes]]></category>
		<category><![CDATA[patient referrals]]></category>
		<category><![CDATA[patient satisfaction]]></category>
		<category><![CDATA[practice reputation]]></category>
		<category><![CDATA[Word-of-Mouth]]></category>

		<guid isPermaLink="false">http://emergewithus.com/?p=413</guid>
		<description><![CDATA[Beware, your patients now have choices and those patients are talking about you.  All hospitals and medical practices have reputations; the question that medical leaders must ask themselves today in a climate where patients are now consumers with options on where to receive the healthcare becomes what reputation do we have with our patients? What are our patients saying about us? While branding and marketing are important, its the reputation a medical facility has earned by the experiences they provide [...]]]></description>
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		<title>&#8220;Satisfied&#8221; Patients Can Cost You Money</title>
		<link>http://emergewithus.com/2009/10/satisfied-patients-can-cost-you-money/</link>
		<comments>http://emergewithus.com/2009/10/satisfied-patients-can-cost-you-money/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 20:27:54 +0000</pubDate>
		<dc:creator>JVerkamp</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Health care]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Word-of-Mouth]]></category>

		<guid isPermaLink="false">http://emergewithus.com/?p=385</guid>
		<description><![CDATA[If your patients are satisfied, your practice is operating at &#8220;status quo&#8220;  and satisfied patients are not sources of word-of-mouth marketing for your practice. Your satisfied patients walk out your doors after their appointment and they forget about you, because nothing was bad and nothing was good about the experience with you and your staff.  They have nothing to talk about to their circle of influences.  Simply put, patients that are satisfied are costing you money.  Because your patients are [...]]]></description>
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		<title>Ensure your Patients Don&#8217;t Have a GOOD Experience</title>
		<link>http://emergewithus.com/2009/09/ensure-your-patients-dont-have-a-good-experience/</link>
		<comments>http://emergewithus.com/2009/09/ensure-your-patients-dont-have-a-good-experience/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 00:53:28 +0000</pubDate>
		<dc:creator>JVerkamp</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mystery Shoppers]]></category>
		<category><![CDATA[Word-of-Mouth]]></category>
		<category><![CDATA[WOW Experience]]></category>

		<guid isPermaLink="false">http://emergewithus.com/?p=323</guid>
		<description><![CDATA[Yes, you’ve read this correctly—ensure that your patients don’t have a good experience with your practice.  With patients that are now consumers who have many choices when selecting a healthcare provider, “patient satisfaction” is no longer enough to see your practice continue to grow with patient referrals.  Patients are now seeking not only expert healthcare, but also to have a positive, excellent experience while receiving that care.  Practices and providers that recognize this shift will set themselves apart from their [...]]]></description>
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		<title>Medical Mystery Shoppers Help your Practice Differentiate from the Competition</title>
		<link>http://emergewithus.com/2009/09/medical-mystery-shoppers-help-your-practice-differentiate-from-the-competition/</link>
		<comments>http://emergewithus.com/2009/09/medical-mystery-shoppers-help-your-practice-differentiate-from-the-competition/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 00:50:49 +0000</pubDate>
		<dc:creator>JVerkamp</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[medical mystery shopping]]></category>
		<category><![CDATA[Medicine]]></category>
		<category><![CDATA[Mystery shopping]]></category>
		<category><![CDATA[Patient]]></category>
		<category><![CDATA[patient experience]]></category>
		<category><![CDATA[Physician]]></category>
		<category><![CDATA[Word-of-Mouth]]></category>

		<guid isPermaLink="false">http://emergewithus.com/?p=318</guid>
		<description><![CDATA[Physicians are challenged with the changing economic climate, shrinking reimbursements and increasing costs of doing business. Practice growth is becoming more challenging as patients have many options for their health needs—can a successful, growing practice be achieved in the competitive medical field? ]]></description>
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		<item>
		<title>35% switch doctors because&#8230;</title>
		<link>http://emergewithus.com/2009/09/35-switch-doctors-because/</link>
		<comments>http://emergewithus.com/2009/09/35-switch-doctors-because/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 18:40:29 +0000</pubDate>
		<dc:creator>jwhistman</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Education and Training]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Medicine]]></category>
		<category><![CDATA[Mystery shopping]]></category>
		<category><![CDATA[Physician]]></category>
		<category><![CDATA[Word-of-Mouth]]></category>

		<guid isPermaLink="false">http://emergewithus.com/?p=294</guid>
		<description><![CDATA[ Studies have shown that 35% of patients decide to switch doctors not 
because of how their doctor treated them, but how their doctor’s receptionist treated 
them.]]></description>
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