Word-of-mouth marketing can be your practices’ greatest asset or biggest downfall, depending on exactly what your patients have to say about you.  People are much more likely to believe the word of a friend or acquaintance than they are to listen to a paid advertisement.  In fact, 78% of consumers trust peer recommendations, only 14%

Beware, your patients now have choices and those patients are talking about you.  All hospitals and medical practices have reputations; the question that medical leaders must ask themselves today in a climate where patients are now consumers with options on where to receive the healthcare becomes what reputation do we have with our patients? What

If your patients are satisfied, your practice is operating at “status quo“  and satisfied patients are not sources of word-of-mouth marketing for your practice. Your satisfied patients walk out your doors after their appointment and they forget about you, because nothing was bad and nothing was good about the experience with you and your staff. 

Yes, you’ve read this correctly—ensure that your patients don’t have a good experience with your practice.  With patients that are now consumers who have many choices when selecting a healthcare provider, “patient satisfaction” is no longer enough to see your practice continue to grow with patient referrals.  Patients are now seeking not only expert healthcare,

Physicians are challenged with the changing economic climate, shrinking reimbursements and increasing costs of doing business. Practice growth is becoming more challenging as patients have many options for their health needs—can a successful, growing practice be achieved in the competitive medical field?

Studies have shown that 35% of patients decide to switch doctors not because of how their doctor treated them, but how their doctor’s receptionist treated them.