When it comes to social media, HIPAA fines are real and can be quite large.  Using social media as a practice does of course present some upfront risks, but many fail to remember what their employees are doing online also can hurt the business.  As a healthcare organization, it is imperative to address a social

When searching for local businesses or examining potential clients online, I always perk up when I see they have a social presence.  Seeing the familiar Twitter or Facebook icon immediately catches my attention and drives my click.  Here, I know I will be able to learn more about the business, not only from a basic

With social media, modern technology and the ability to connect with others in real-time taking over the lives of millions, everyone has been forced to adapt to keep up with the times and constant changes. Millions of mobile apps are available to smartphone users, and while downloading your favorite games can be a good way

Type into Google any symptom you can dream up and results are sure to be produced for websites offering opinions, diagnosis and treatments.  Online access to health “information” has rapidly grown and consumers are able to research their probable diagnosis at the click of a button.  However, keep in mind the next time you are

Educate According to Pew Internet, 72% of internet users say they looked online for health information within the past year.  While this shows a positive trend in consumers taking an interest in their health, this percentage can also bring issues as those seeking information online begin to “self-diagnose” while viewing incorrect or fictitious medical advice. 

Being part of the Facebook generation, I was twelve years old when it really took off in 2004, using social media to stay connected and up to date is all I know. I remember when Facebook was for college students…only. It was such a big deal if you got to experience this revolutionary network. Thinking

At this point, most of the major brands you would consider yourself “loyal” to are using Facebook and/or Twitter to connect with their fans and followers.  So, what is the point of a brand having an additional channel for communication and why do we choose to “follow” specific brands? According to research from ExactTarget and

It seems each time we introduce a new practice to the world of social media; there are an equal amount of smiles and nods as there are scowls and frowns.  Social media continues to get a bad rep, especially in the healthcare field, where many believe it does not belong.  Like the outcast pushed aside

Change continues to take place around us, whether it is in our habits, the motions we go through or the means in which we communicate…. processes evolve.  In today’s world, there is an extreme focus on simplification.  Society strives to simplify everything around us in an attempt to create more available time.  We get our

HIPAA violations; one of those things you watch happen to others, but never see happening to yourself… and then it does. This is the current reality for a small cardiothoracic practice in Prescott, Arizona. While this penalty ($100,000) may shy in comparison to 2011’s $4.3 million HIPAA penalty assessed to Cignet Health in Maryland, this