It’s hard for healthcare professionals to stay positive about the industry while constantly bombarded with bad news, politicization and painful technological shifts. But there are reasons to look forward to the future of healthcare and gear up for 2011…many reasons, actually. Here are just a few: Experts are predicting that many falling market shares will rebound.

This report comments that “Physicians have an ethical responsibility to engage in activities that contribute to continual improvements in patient care. One method for promoting such quality improvement is through the use of secret shopper “patients” who have been appropriately trained to provide feedback about physician performance in the clinical setting.”

Physicians are challenged with the changing economic climate, shrinking reimbursements and increasing costs of doing business. Practice growth is becoming more challenging as patients have many options for their health needs—can a successful, growing practice be achieved in the competitive medical field?