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An amazing, medical feat has put patient Dallas Wiens in the spotlight: he is the first U.S. patient to receive a full facial transplant. After coming in contact with an electrical wire, his entire face was emulsified, right down to the bone. Determined to live for his toddler, Scarlette, the Texan survived, and thanks to

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The idea is counter-intuitive: take the money in your marketing budget and give it away. But that concept is the highly-effective basis of cause-related marketing. Giving to charity not only supports those in need, it boosts your image as a company. According to a 2008 Cone study, 85% of Americans have a more positive image

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