Stay up to date with what is new and newsworthy in the world of healthcare, social media and customer service!

Here you will find the insights gained from the time we spend working with Medical Practices & industry news that impact your Medical Practice

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YouTube can give your practice an edge that other sites can’t: searchable, low-cost video exposure that engages and informs current and possible patients. Foraying into the world of web video can sound intimidating for medical professionals. But believe us- you do not need an audio/visual background to utilize YouTube as an effective marketing tool. Let

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…That’s my corny reference to the rising importance of the “Modern Mom”. More and more, medical practices must cater to this new breed of customer. Not only does research show she controls almost 75 percent of US consumer spending, but she is tech-savvy, well-educated and taking time away from demanding work to raise her family.

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Seeing your practice through the eyes of your patients allows you to enhance the patient experience to dramatically increase referral volumes

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Ensure every marketing dollar spent produces measurable results

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Help your practice stand out from the competition by making your people the differentiating factor

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I had the privilege of attending this year’s AMGA (American Medical Group Association) Annual Conference in New Orleans, to learn and share with hundreds of colleagues in the medical group industry. Many expert presenters shared their insights and an outlook on the future of healthcare, including Dr. Atul Gawande, Bill George, Kenneth Novak and Dan

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Mar 2010

A recent Healthcare Leaders Media Industry Survey found consumer satisfaction ranked third on the list of top priorities in the coming years for Senior Executives in healthcare. While the high ranking was unexpected, with patient satisfaction ranking above issues like reimbursements, capital improvements and revenue cycles, it shows leaders have renewed their focus on the

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“Perception is reality-whether right or wrong.” A trusted colleague of mine spoke these words today in a presentation to an organization of physician recruitment professionals and he could not be more right on. When working to provide your patients with the utmost care and concern for their health, it becomes imperative to understand how they

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This was an actual comment I overheard today while waiting in line to order my lunch in a bustling restaurant here in downtown Kansas City. It truly exemplifies the fact that everyday many patients are looking for new physicians and they are turning to their friends and family for helping in finding the physician that

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That’s right, the new patients calling your office each day want something from you, besides healthcare services. Patients in today’s healthcare world should be treated more like “clients” than “patients” because that’s what they are. They are clients that have choices about their health and who they receive those healthcare services from. Will they go

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