Stay up to date with what is new and newsworthy in the world of healthcare, social media and customer service!

Here you will find the insights gained from the time we spend working with Medical Practices & industry news that impact your Medical Practice

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…That’s my corny reference to the rising importance of the “Modern Mom”. More and more, medical practices must cater to this new breed of customer. Not only does research show she controls almost 75 percent of US consumer spending, but she is tech-savvy, well-educated and taking time away from demanding work to raise her family.

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Protect your online reputation while developing strong relationships with your patients through innovative social media solutions

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Ensure every marketing dollar spent produces measurable results

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We stumbled upon a blog post from MGMA (Medical Group Management Association) today that really emphasizes what we believe and promote here at (e)Merge. The post tells us how important it is to not only have a website, but use it effectively to streamline your processes. Most medical practices and networks have an online presence,

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With huge growth in 2009, social media is not just a passing trend used by online marketers; it’s a real, effective method of communicating ideas, sharing information and connecting with people across all age and socioeconomic groups. Healthcare, while slower to adopt the social media wave than other industries, is coming to realize the potential

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Over the past year, Social Media has become a booming trend and shows no signs of going away anytime soon.  As it has exploded so quickly,  many are lost on the concept, while others are taking advantage of it.  A number of physicians and medical practices are now recognizing Social Media as a means to

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While listening to a webinar this morning, the presenter discussed several reasons why patient satisfaction initiatives fail in the hospital and practice settings.  One of the key mistakes many healthcare organizations make is that they fail to consistently monitor their patient satisfaction across the months and the year.  Many times, a hospital, health system or

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As more healthcare organizations and medical practices adopt social media forums like Facebook and Twitter to interact and connect with their patients, more concerns and questions are raised about how to be compliant with HIPAA regulations while being effective online.  While there are many “gray areas” that can be confusing, practices can move forward with a

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