Stay up to date with what is new and newsworthy in the world of healthcare, social media and customer service!

Here you will find the insights gained from the time we spend working with Medical Practices & industry news that impact your Medical Practice

Tags

Being part of the Facebook generation, I was twelve years old when it really took off in 2004, using social media to stay connected and up to date is all I know. I remember when Facebook was for college students…only. It was such a big deal if you got to experience this revolutionary network. Thinking

Read More

Change continues to take place around us, whether it is in our habits, the motions we go through or the means in which we communicate…. processes evolve.  In today’s world, there is an extreme focus on simplification.  Society strives to simplify everything around us in an attempt to create more available time.  We get our

Read More
12
Oct 2012

Last week I had to contact Discover Card– something I dreaded doing more than lugging in groceries. But I was pleasantly taken aback when the woman I was connected with far exceeded my expectations and surprisingly, improved my day. She solved my problem and I even felt I had a rapport with her by the

Read More

At first I was excited that my new dentist texted me appointment reminders. How convenient, I thought. A couple of months later it was a flyer reminding me to use the rest of my dental benefits. A couple of days after that, there was more junk mail about making an appointment. The next day, I

Read More

This week I stumbled upon a blog post that’s title caught my eye: “Social media can improve healthcare, but are doctors holding us back?” After asserting that social media is an extension of the exam room, Software Advice’s marketing director, Houston Neal goes on to say that it is also a physician’s obligation. “Doctors have

Read More

We often emphasize the importance of being an online resource for your patients- giving them easy access to health information, videos and other data that they crave, whether it’s contracted from an outside source or even better, packaged by your practice. A new study by the Pew Internet and American Life Project gives us yet another

Read More

Many healthcare leaders don’t take the time to research how their practice or network is perceived by their patients or community. They have a certain, often idyllic view of their business and they rather not hear differently. Yet it’s hugely important to not only be curious about your brand status, but to research it, as

Read More

A 2010 study from whattoexpect.com says that moms are great targets for marketers because of their increasing internet activity and reliance on word-of-mouth. Holly Pavlika sums it up well in her critique of the study: “Motherhood triggers a whole new dimension of technology adoption and social media usage skyrockets as she reaches out to the

Read More

Many specialties thrive off of other doctor’s referrals. From pediatrics to urology, many practices would see their revenue shrivel if other doctors quit passing on their patients. Are you doing all you can to maximize your referral relationships? There are a number of ways to cultivate referral relationships. First, scout out your potential partners and

Read More

Think your practice is only on sites like Google and Health Grades? Think again. Your medical practice probably has a page on Yelp, whether you like it or not. For those of you who have no idea what Yelp is, it’s a site where anyone can review and rate local businesses. As of last month,

Read More
(e)merge © 2012   |