We Really Appreciate Your Business!
As I walked through the aisles of my local office supply store (a national chain store) bright and early on Monday morning, I was in a hurry and needed a few quick items to be on my way. Truthfully, I dread going to the office supply store; I rarely can find what I need without having to ask someone and I always walk out spending much more than I had originally intended. Needless to say, I was not in the best of moods that morning. While I had been... Read More
Are you the doctor of my dreams?
Speed dating is usually reserved for, well, dating. But now, one hospital is using that 5-minute, musical chairs meet-and-greet scenario to match patients and doctors. Texas Health Harris Methodist Hospital has changed the standard marketing game for healthcare networks and physicians with a new program called “Doc Shop”. Over an hour luncheon, patients can meet handfuls of doctors and see which would fit their needs best. Those who have taken... Read More
Medical Mystery Shopping Uncovers Patients’ Desires for a Better Experience
As Generation X’ers and Millenials become driving factors in the economic climate and become more active consumers in the healthcare industry, medical professionals are challenged to give them what they want: a better patient experience. These patients want to be engaged, they want options, they want to feel valued and they want to be involved in their healthcare. With the internet and the ability to be connected and sharing information 24/7,... Read More
Medical Mystery Shopping: Everyone Loves a Good Story
Over the long holiday weekend, I went to the movie theater to watch “The Blind Side” with Sandra Bullock and Tim McGraw. It’s the story of NFL player Michael Oher and how he rose to athletic greatness; very inspiring, motivating, a reminder to love others and be thankful kind of movie. In my mind and those that were leaving the theater that night, a must see for everyone. I loved the story so much that I found myself sharing... Read More
