Stay up to date with what is new and newsworthy in the world of healthcare, social media and customer service!

Here you will find the insights gained from the time we spend working with Medical Practices & industry news that impact your Medical Practice

Tags

Lately we’ve been noticing plenty of “social media experts”. There are literally thousands of people who call themselves authorities on the subject, who speak at conventions, who consult. Yet we’ve been seeing a peculiar trend: many self-proclaimed experts do not practice what they preach and do not feel they need experience to jump into the

Read More

It’s hard for healthcare professionals to stay positive about the industry while constantly bombarded with bad news, politicization and painful technological shifts. But there are reasons to look forward to the future of healthcare and gear up for 2011…many reasons, actually. Here are just a few: Experts are predicting that many falling market shares will rebound.

Read More

What is Socialverse? Socialverse is a social media management tool that allows you to monitor, manage and maintain all of your social media accounts.   It is specifically geared to fit the needs of the healthcare industry and allows you to keep in touch with all of your patients, get to know potential patients, as well

Read More

We asked Facebook users what frustrated them most about visiting the doctor. Waiting was the chief complaint, with 39% of respondents, followed by the doctor’s attitude and rude office staff. For more on those top three responses and advice to combat them in your office, click here. Listed below are some of the other gripes

Read More

This week, some nurses at St. Mary Medical Center in Long Beach, California were fired for posting pictures of a dying stab victim that came into their ER on their Facebook pages. Now, many are questioning whether healthcare’s dip into social media sets a good example. Our take? Just because health systems are using social

Read More

Congratulations! Your medical practice or health system has joined the social media movement and you are now connecting with current and potential patients online. Though you may be off to a good start, this is not the time to take your following for granted. Many of your competitors are also interested in gaining your base.

Read More

How would you like to increase top of mind awareness, build loyalty and boost consumer confidence in your brand? Many health systems are finding a new way to do just that: by creating and providing phone apps, they are a visible, accessible resource on their client’s phones 24/7. St. Louis Children’s Hospital is one of

Read More

YouTube can give your practice an edge that other sites can’t: searchable, low-cost video exposure that engages and informs current and possible patients. Foraying into the world of web video can sound intimidating for medical professionals. But believe us- you do not need an audio/visual background to utilize YouTube as an effective marketing tool. Let

Read More

…That’s my corny reference to the rising importance of the “Modern Mom”. More and more, medical practices must cater to this new breed of customer. Not only does research show she controls almost 75 percent of US consumer spending, but she is tech-savvy, well-educated and taking time away from demanding work to raise her family.

Read More
(e)merge © 2012   |