Stay up to date with what is new and newsworthy in the world of healthcare, social media and customer service!

Here you will find the insights gained from the time we spend working with Medical Practices & industry news that impact your Medical Practice

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When it comes to social media, practices are often first driven to Facebook as an entry point. Facebook is a great platform to begin with and can lead to a wide range of engagement in the form of question/answer, promotion and basic interaction with patients. However, if your practice is looking for a more wide

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When it comes to social media, HIPAA fines are real and can be quite large.  Using social media as a practice does of course present some upfront risks, but many fail to remember what their employees are doing online also can hurt the business.  As a healthcare organization, it is imperative to address a social

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Most have a varying degree of composure and patience when it comes to dealing with bad or poor customer service.  While some consumers are quick to state their point, others prefer to avoid conflict and work through the situation at hand without speaking up.  Healthcare is certainly no different; while some receiving poor care will

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With social media, modern technology and the ability to connect with others in real-time taking over the lives of millions, everyone has been forced to adapt to keep up with the times and constant changes. Millions of mobile apps are available to smartphone users, and while downloading your favorite games can be a good way

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Type into Google any symptom you can dream up and results are sure to be produced for websites offering opinions, diagnosis and treatments.  Online access to health “information” has rapidly grown and consumers are able to research their probable diagnosis at the click of a button.  However, keep in mind the next time you are

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Educate According to Pew Internet, 72% of internet users say they looked online for health information within the past year.  While this shows a positive trend in consumers taking an interest in their health, this percentage can also bring issues as those seeking information online begin to “self-diagnose” while viewing incorrect or fictitious medical advice. 

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Being part of the Facebook generation, I was twelve years old when it really took off in 2004, using social media to stay connected and up to date is all I know. I remember when Facebook was for college students…only. It was such a big deal if you got to experience this revolutionary network. Thinking

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At this point, most of the major brands you would consider yourself “loyal” to are using Facebook and/or Twitter to connect with their fans and followers.  So, what is the point of a brand having an additional channel for communication and why do we choose to “follow” specific brands? According to research from ExactTarget and

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It seems each time we introduce a new practice to the world of social media; there are an equal amount of smiles and nods as there are scowls and frowns.  Social media continues to get a bad rep, especially in the healthcare field, where many believe it does not belong.  Like the outcast pushed aside

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A new innovative start up, known as Castlight Health, strives to bring transparency to the healthcare industry’s pricing structure.  The company, founded in 2008 in San Francisco, aims to arm customers’ with valuable information aiding in healthcare purchasing decisions.  Consider it a virtual priceline.com for the healthcare world; searching out quotes in a specific geographical

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