What Car Buyers Can Teach Us About Care Buyers
It’s no secret that Healthcare is becoming an increasingly competitive and Patients are discovering that they have choices in who cares for their family’s healthcare needs. It is not enough to just provide “excellent care”. A successful Practice must also focus on providing the right environment and the right “feel”. Think about the other choices we make as consumers, such as purchasing a car. Yes, we want... Read More
“Satisfied” Patients Can Cost You Money
If your patients are satisfied, your practice is operating at “status quo“ and satisfied patients are not sources of word-of-mouth marketing for your practice. Your satisfied patients walk out your doors after their appointment and they forget about you, because nothing was bad and nothing was good about the experience with you and your staff. They have nothing to talk about to their circle of influences. Simply put, patients that... Read More
AMA’s Council on Ethical and Judicial Affairs Report Comments on Medical Mystery Shopping
Report comments that “Physicians have an ethical responsibility to engage in activities that contribute to continual improvements in patient care. One method for promoting such quality improvement is through the use of secret shopper “patients” who have been appropriately trained to provide feedback about physician performance in the clinical setting.” Read More
Remember they are paying you…
Patients are busy, overscheduled and out of time. A lengthy wait to see their physician can be very frustrating and a huge determining factor on whether they continue to see that physician for their healthcare needs. On average, patients expect to wait between 10-12 minutes to see their physician from the time they check in with the receptionist to the time the nurse calls them back to the exam room. Beyond that time frame, most patients consider... Read More
