Central Illinois Endoscopy Center Holds Media Day to Promote Colon Cancer Testing
Center launches new campaign to encourage cancer screening. Peoria, Illinois October 31, 2011 –The Central Illinois Endoscopy Center – has announced a media day to be held on Monday, November 7, 2011 at 8am-10am CST. This media day announces the launch of CIEC’s campaign to screen 5,000 Peorians by May 31st, 2012. On hand will be a colon cancer survivor, news and media representatives and physicians available to answer questions and further... Read More
Patient Experience Priority: Evaluate Policies Now
In healthcare, the greatest concern is always the safety and well-being of the patient, but unfortunately there are frightful circumstances when these priorities get over-looked. It happened in a doctor’s office in Rock Hill, South Carolina. A patient was left in an exam room, unseen by the physician, and locked up as the office closed it’s doors for the business day. The patient had her vitals checked and then she waited, all too patiently,... Read More
Word-of-Mouth Marketing: Creating Walking Billboards for your Practice
Word-of-mouth marketing can be your practices’ greatest asset or biggest downfall, depending on exactly what your patients have to say about you. People are much more likely to believe the word of a friend or acquaintance than they are to listen to a paid advertisement. In fact, 78% of consumers trust peer recommendations, only 14% trust advertisements. Word-of-mouth travels quickly if you have the right messenger. So what messages are spreading... Read More
Essentials to Improving your Patients’ Wait Time
Whether your practice is large or small, there are a number of things you can do to ensure that your patients are less focused on the clock, and more focused on giving you the opportunity to deliver an excellent patient experience to increase your referral volumes. An academic study has concluded that reducing customer wait times dramatically improve the odds that the customer will have an overall positive experience. Though it may be impossible... Read More
Personalized Patient Experiences: Doctors Still Make House Calls?
I recently ran across an article entitled, “These Doctors Make House Calls—And Love It” These MDs had taken a cue from the past to create a personal touch for their practices. After a little bit of research, I realized this blogging doctor wasn’t the only one still making house calls. According to the American Academy of Home Care Physicians, Medicare reimbursed physicians for 2.3 million house calls in 2009, a half million more than in 2002.... Read More
Patient Advisory Boards & Medical Mystery Shopping: Replacing the Patient Survey
The survey has been a mainstay in medical offices for years; but with innovation and time come better tools. Hospitals and practices that used to rely on surveys for their patients’ feedback are now using medical mystery shoppers and patient panels. Medical mystery shopping is now an AMA-endorsed practice and we have been helping organizations use it to improve their business for years. Medical mystery shops are more effective than a survey because... Read More
iPads in Healthcare: A Trend Worth Trying?
If you live on planet earth, you’ve witnessed the explosion of the iPad. Not only are they the new portable personal device, they’ve replaced menus at many local eateries and are sprinkled throughout hospitals and medical practices to be used in a variety of capacities. Doctors are now using the technology to talk with patients about their medical history, show them x-rays, order prescriptions, access patient files, and show patients operative... Read More
Customer Service: Does your practice provide a wholesale experience or a boutique experience?
Wholesalers are known for one thing: providing a lot of product at relatively inexpensive prices. Though highly efficient, wholesale chains are not exactly known for being personable. After all, wholesalers are generally no-frills, do-it-yourself outfits that specialize in not specializing. Make no mistake, wholesalers are brilliant in this niche; but do you want to be regarded as a no-frills, non-specializing practice? Or would you rather... Read More
Improve Office Staff Communication to Increase Positive Patient Experiences
It is important to learn more about your personality and communications style and to adapt your style to effectively communicate with, motivate and manage others in your office. (e)Merge is hosting an interactive webinar in which each participant will take a 10 minute DISC assessment prior to the webinar. HR Specialist, Kellie Eisenhauer, will then show you how to use the DISC assessment in a workshop style format to benefit your office. What... Read More
Who Owns the Patient Experience?
A recent Beryl Institute research brief asks this question- and what a great question it is! They write, “Where does the ultimate accountability for the patient experience rest? Although everyone in a healthcare facility has accountability for impacting the patient experience, there is a necessity for leadership and an assigned accountability to effectively drive this effort. If we are to influence and drive positive outcomes in our patient experience... Read More
