Category "(e)Merge Blog"

…That’s my corny reference to the rising importance of the “Modern Mom”. More and more, medical practices must cater to this new breed of customer. Not only does research show she controls almost 75 percent of US consumer spending, but she is tech-savvy, well-educated and taking time away from demanding work to raise her family.

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    Just last week, Dr. Melissa Young took to the internet to vent her frustration. She had finally googled herself, and was shocked by her reviews on doctor rating sites like healthgrades.com. “At first glance, my one-star ratings in nearly every category make me look like a horrible physician with no bedside manner, whom no

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We stumbled upon a blog post from MGMA (Medical Group Management Association) today that really emphasizes what we believe and promote here at (e)Merge. The post tells us how important it is to not only have a website, but use it effectively to streamline your processes. Most medical practices and networks have an online presence,

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The idea is counter-intuitive: take the money in your marketing budget and give it away. But that concept is the highly-effective basis of cause-related marketing. Giving to charity not only supports those in need, it boosts your image as a company. According to a 2008 Cone study, 85% of Americans have a more positive image

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I had the privilege of attending this year’s AMGA (American Medical Group Association) Annual Conference in New Orleans, to learn and share with hundreds of colleagues in the medical group industry. Many expert presenters shared their insights and an outlook on the future of healthcare, including Dr. Atul Gawande, Bill George, Kenneth Novak and Dan

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23
Mar 2010

Speed dating is usually reserved for, well, dating. But now, one hospital is using that 5-minute, musical chairs meet-and-greet scenario to match patients and doctors. Texas Health Harris Methodist Hospital has changed the standard marketing game for healthcare networks and physicians with a new program called “Doc Shop”. Over an hour luncheon, patients can meet

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With huge growth in 2009, social media is not just a passing trend used by online marketers; it’s a real, effective method of communicating ideas, sharing information and connecting with people across all age and socioeconomic groups. Healthcare, while slower to adopt the social media wave than other industries, is coming to realize the potential

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A recent Healthcare Leaders Media Industry Survey found consumer satisfaction ranked third on the list of top priorities in the coming years for Senior Executives in healthcare. While the high ranking was unexpected, with patient satisfaction ranking above issues like reimbursements, capital improvements and revenue cycles, it shows leaders have renewed their focus on the

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“Perception is reality-whether right or wrong.” A trusted colleague of mine spoke these words today in a presentation to an organization of physician recruitment professionals and he could not be more right on. When working to provide your patients with the utmost care and concern for their health, it becomes imperative to understand how they

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This was an actual comment I overheard today while waiting in line to order my lunch in a bustling restaurant here in downtown Kansas City. It truly exemplifies the fact that everyday many patients are looking for new physicians and they are turning to their friends and family for helping in finding the physician that

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