Stay up to date with what is new and newsworthy in the world of healthcare, social media and customer service!

Here you will find the insights gained from the time we spend working with Medical Practices & industry news that impact your Medical Practice


At this point, most of the major brands you would consider yourself “loyal” to are using Facebook and/or Twitter to connect with their fans and followers.  So, what is the point of a brand having an additional channel for communication and why do we choose to “follow” specific brands? According to research from ExactTarget and

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So often, negative customer service experiences are the ones that remain most prevalent in our minds.  When we encounter positive interactions it can be refreshing and uplifting.  This recent holiday season I was exceptionally pleased with the healthcare interaction I witnessed. Unfortunately, this Christmas, a family member was checked into the hospital and instructed to

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