Stay up to date with what is new and newsworthy in the world of healthcare, social media and customer service!

Here you will find the insights gained from the time we spend working with Medical Practices & industry news that impact your Medical Practice

Archive

A 2010 study from whattoexpect.com says that moms are great targets for marketers because of their increasing internet activity and reliance on word-of-mouth. Holly Pavlika sums it up well in her critique of the study: “Motherhood triggers a whole new dimension of technology adoption and social media usage skyrockets as she reaches out to the

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Many specialties thrive off of other doctor’s referrals. From pediatrics to urology, many practices would see their revenue shrivel if other doctors quit passing on their patients. Are you doing all you can to maximize your referral relationships? There are a number of ways to cultivate referral relationships. First, scout out your potential partners and

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Think your practice is only on sites like Google and Health Grades? Think again. Your medical practice probably has a page on Yelp, whether you like it or not. For those of you who have no idea what Yelp is, it’s a site where anyone can review and rate local businesses. As of last month,

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Your practice could be doing everything right – high quality customer service, amazing care – but if your brand screams blast from the past, many potential patients may never consider your business. It seems petty, but branding is a big deal and has been since the dawn of advertising. Take a gander at these old

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