What Women Want
New research shows health sites are visited far more often by women than by men. Women are also outpacing men on amount of visits to social media sites, not to mention time spent while on those sites. This is an important finding for healthcare marketing, as more and more practices integrate social media as part of their marketing strategy. Both of these new statistics further highlight the need to cater to the modern woman, and specifically, the modern mom.
This summer, we rolled out a new live presentation called, “Mother Knows Best: Will She Choose You for her Family’s Healthcare?” There is such a wealth of new information on the power women, specifically mothers, have over the economy and healthcare industry that we had to share it! If you haven’t thought about how to cater to this demographic, now is the time to start. What do women want?
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