Facebook Poll: What is your Biggest Gripe about the Doctor’s Office?
We asked Facebook users what frustrated them most about visiting the doctor. Waiting was the chief complaint, with 39% of respondents, followed by the doctor’s attitude and rude office staff. For more on those top three responses and advice to combat them in your office, click here. Listed below are some of the other gripes that came up in our poll. “The butcher paper on the exam tables. It’s 2010, that’s really still the best option?” “That... Read More
Medical Mystery Shopping Myths
Here at (e)Merge, we measure patient perception of our client’s practices by sending in medical mystery shoppers. They evaluate and document the patient experience both over the phone and in the office. Though medical mystery shopping is a thriving industry, there are still misconceptions surrounding it. Here, we debunk the three top myths: Myth #1: Mystery shopping projects will take a lot of time and attention away from real patients. Truth: When... Read More
Is Healthcare Social Media a Bad Idea?
This week, some nurses at St. Mary Medical Center in Long Beach, California were fired for posting pictures of a dying stab victim that came into their ER on their Facebook pages. Now, many are questioning whether healthcare’s dip into social media sets a good example. Our take? Just because health systems are using social media to connect with patients and better market themselves, it doesn’t give workers the right to blur the lines between their... Read More
What Women Want
New research shows health sites are visited far more often by women than by men. Women are also outpacing men on amount of visits to social media sites, not to mention time spent while on those sites. This is an important finding for healthcare marketing, as more and more practices integrate social media as part of their marketing strategy. Both of these new statistics further highlight the need to cater to the modern woman, and specifically, the... Read More
