APPetizing…
How would you like to increase top of mind awareness, build loyalty and boost consumer confidence in your brand? Many health systems are finding a new way to do just that: by creating and providing phone apps, they are a visible, accessible resource on their client’s phones 24/7.
St. Louis Children’s Hospital is one of the first to debut an iPhone app for their brand. Kid Care tells parents what injuries are emergency room worthy and which can be treated at home. It even gives remedies, doses and hospital contact information. This app is ingenious for a couple of reasons. First, this technology is portable, giving parents information even when they aren’t close to their home computer. Second, St. Louis Children’s Hospital is marketing in a way that is actually useful to their clientele. They’re connecting with the new generation of parents the way they want to engage.
Many startup companies are designing apps for a bargain these days, making this technology available to most decent-sized businesses. But there are rules to keep in mind before you pop up your own app. First, the app must be useful, or it will never be used once it is downloaded. Cook Children’s out of Texas has a large index of medical emergencies, conditions, even directions and maps to the nearest location. This comprehensive resource will be used far more often than an app with a flimsy catalog. Your app must also be affordable or free for maximum exposure.
If done correctly, your business will become the go-to for patient’s health questions and needs year round. Even when they can’t find something in the app, they will have enough faith in your brand to call you for their next appointment.
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