Congratulations! Your medical practice or health system has joined the social media movement and you are now connecting with current and potential patients online. Though you may be off to a good start, this is not the time to take your following for granted. Many of your competitors are also interested in gaining your base.

As marketing specialists, we are constantly asked about strategy. Many wonder how effective word-of-mouth marketing really is and how much of their marketing plan should rely on it. The fact is, normal or satisfied practices cannot rely on word-of-mouth marketing at all because they are not creating memorable experiences for their patients. These practices have

How would you like to increase top of mind awareness, build loyalty and boost consumer confidence in your brand? Many health systems are finding a new way to do just that: by creating and providing phone apps, they are a visible, accessible resource on their client’s phones 24/7. St. Louis Children’s Hospital is one of