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Here you will find the insights gained from the time we spend working with Medical Practices & industry news that impact your Medical Practice

Archive

We stumbled upon a blog post from MGMA (Medical Group Management Association) today that really emphasizes what we believe and promote here at (e)Merge. The post tells us how important it is to not only have a website, but use it effectively to streamline your processes. Most medical practices and networks have an online presence,

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The idea is counter-intuitive: take the money in your marketing budget and give it away. But that concept is the highly-effective basis of cause-related marketing. Giving to charity not only supports those in need, it boosts your image as a company. According to a 2008 Cone study, 85% of Americans have a more positive image

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I had the privilege of attending this year’s AMGA (American Medical Group Association) Annual Conference in New Orleans, to learn and share with hundreds of colleagues in the medical group industry. Many expert presenters shared their insights and an outlook on the future of healthcare, including Dr. Atul Gawande, Bill George, Kenneth Novak and Dan

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23
Mar 2010

Speed dating is usually reserved for, well, dating. But now, one hospital is using that 5-minute, musical chairs meet-and-greet scenario to match patients and doctors. Texas Health Harris Methodist Hospital has changed the standard marketing game for healthcare networks and physicians with a new program called “Doc Shop”. Over an hour luncheon, patients can meet

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With huge growth in 2009, social media is not just a passing trend used by online marketers; it’s a real, effective method of communicating ideas, sharing information and connecting with people across all age and socioeconomic groups. Healthcare, while slower to adopt the social media wave than other industries, is coming to realize the potential

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