Comments on: Perception is Reality-Whether Right or Wrong http://emergewithus.com/2010/02/perception-is-reality-whether-right-or-wrong/ Premier Medical Mystery Shopping Firm Tue, 09 Feb 2010 22:20:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: JVerkamp http://emergewithus.com/2010/02/perception-is-reality-whether-right-or-wrong/comment-page-1/#comment-70 JVerkamp Tue, 09 Feb 2010 22:20:23 +0000 http://emergewithus.com/?p=554#comment-70 Thanks for sharing your insight Dr. Attardo. I completely agree, treating patients' health needs must be the first value and the most important focus of any physician's office; if my child was ill, the best surgeon would be my first and only choice regardless of his office. That being said, with consumerism emerging in healthcare, more pcp's, peds, ob/gyn's, etc are starting to feel the pressure of competition for their patients (especially in certain areas of the country) wouldn't you agree? You're right on, it's about developing a relationship with the patients and peeling it back one layer at a time. Thanks again for sharing! Thanks for sharing your insight Dr. Attardo. I completely agree, treating patients’ health needs must be the first value and the most important focus of any physician’s office; if my child was ill, the best surgeon would be my first and only choice regardless of his office. That being said, with consumerism emerging in healthcare, more pcp’s, peds, ob/gyn’s, etc are starting to feel the pressure of competition for their patients (especially in certain areas of the country) wouldn’t you agree? You’re right on, it’s about developing a relationship with the patients and peeling it back one layer at a time. Thanks again for sharing!

]]> By: Ciro Attardo M.D. http://emergewithus.com/2010/02/perception-is-reality-whether-right-or-wrong/comment-page-1/#comment-69 Ciro Attardo M.D. Sat, 06 Feb 2010 18:09:46 +0000 http://emergewithus.com/?p=554#comment-69 Your statements are correct only if perception is not too far from the truth. Decor and atmosphere will only take you so far. When our organization looked at our values, words like "caring, compassion, patient-centered" were discussed. But the core of our business is our expertise at treating illness. That needs to be our first value. For example, if your child needs a complicated surgery, you look for the surgeon who has the best skills and not the decor. Having said that, caring is just as much a part of healing as any pill can be. And the patient can see through the appearance of caring. A relationship is like an onion. At first it looks benign and perhaps it can be a subject in a still life. As you peel away the layers, you get to learn how stinky it can be. And sometimes it makes you cry. On the other hand at least the nice looking onion will be bought and in the end enjoyed. Your statements are correct only if perception is not too far from the truth. Decor and atmosphere will only take you so far. When our organization looked at our values, words like “caring, compassion, patient-centered” were discussed. But the core of our business is our expertise at treating illness. That needs to be our first value. For example, if your child needs a complicated surgery, you look for the surgeon who has the best skills and not the decor.

Having said that, caring is just as much a part of healing as any pill can be. And the patient can see through the appearance of caring.

A relationship is like an onion. At first it looks benign and perhaps it can be a subject in a still life. As you peel away the layers, you get to learn how stinky it can be. And sometimes it makes you cry. On the other hand at least the nice looking onion will be bought and in the end enjoyed.

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