(e)Merge: Innovative Healthcare Marketing Solutions

Healthcare Practitioners Turn to Innovative Marketing Approaches to Create Loyal Patients

Over the past year, Social Media has become a booming trend and shows no signs of going away anytime soon.  As it has exploded so quickly,  many are lost on the concept, while others are taking advantage of it.  A number of physicians and medical practices are now recognizing Social Media as a means to connect with their patients in a personal and innovative way.  Allowing patients to get involved and truly interact with their physicians is making them feel connected to their healthcare on a more personal level.  Of course patients can surf the web for medical information, but utilizing their own physician or practice as a health resource and connect virtually.  And, medical practices and physicians are seeing this benefit in creating loyal patients who refer friends and family members.

“Social media allows practices to engage and interact with their patients even after they walk out their doors,” says Jamie Verkamp, Director of Growth and Development at (e)Merge, “An effective social media strategy is a part of the overall experience practices provide to their patients.  It can aid in creating WOW patient experiences that lead to loyal and/or referring patients.”

The social media development services at (e)Merge not only allows for greater patient connections but provides a plan for practices and physicians to increase patient visibility and interaction.  “A powerful social media strategy is a influential tool to help practices emerge as the experts in their field,” says Hilary Holden, Marketing and Social Media Specialist at (e)Merge. “You can develop and maintain those long lasting connections patients are looking for.  We are also seeing a number of our clients benefiting from the use of social media because they can address personal relation concerns before they become issues.  It is a way for our clients to provide patients with resources and information as well as timely updates about health concerns or practice news.”