What Car Buyers Can Teach Us About Care Buyers
It’s no secret that Healthcare is becoming an increasingly competitive and Patients are discovering that they have choices in who cares for their family’s healthcare needs. It is not enough to just provide “excellent care”. A successful Practice must also focus on providing the right environment and the right “feel”. Think about the other choices we make as consumers, such as purchasing a car. Yes, we want... Read More
Reputation and Better Experiences Motivate Patients
Beware, your patients now have choices and those patients are talking about you. All hospitals and medical practices have reputations; the question that medical leaders must ask themselves today in a climate where patients are now consumers with options on where to receive the healthcare becomes what reputation do we have with our patients? What are our patients saying about us? While branding and marketing are important, its the reputation a medical... Read More
Waiting Room Decor Does Matter
While visiting a local networking group last week, the conversation quickly turned to an attendee who was looking for a new physician. Upon asking a few questions about why this person was in the position to switch physicians, I realized it was not because of the quality of care received from their doctor, it was not the nursing staff or a finanical policy issue, the simple reason for the change was because of the waiting room! It appears the waiting... Read More
Rating your Hospital and Physician Goes Mainstream
Ratings for physicians and hospitals used to be reserved for obsure sites with unfounded rankings and random comments from disgruntled patients. However, as patient driven care becomes a cornerstone in the healthcare industry, the big guys in consumer reviews and reports are taking note and meeting the demand for more accurate rankings and reviews. Patients want this information to assist them in making their selection of a doctor or a hospital... Read More
Sorting Out the Confusion of Social Media and HIPAA Regulations
As more healthcare organizations and medical practices adopt social media forums like Facebook and Twitter to interact and connect with their patients, more concerns and questions are raised about how to be compliant with HIPAA regulations while being effective online. While there are many “gray areas” that can be confusing, practices can move forward with a presence in social media while staying within the patient privacy guidelines... Read More
“Satisfied” Patients Can Cost You Money
If your patients are satisfied, your practice is operating at “status quo“ and satisfied patients are not sources of word-of-mouth marketing for your practice. Your satisfied patients walk out your doors after their appointment and they forget about you, because nothing was bad and nothing was good about the experience with you and your staff. They have nothing to talk about to their circle of influences. Simply put, patients that... Read More
